Some definitions of marketing emphasize marketing's ability to deliver worth to shareholders of the agency also. With this context, marketing could be outlined as "the administration method that seeks to maximise returns to shareholders by acquiring relationships with valued shoppers and developing a competitive advantage".This phrase might also be
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Market segmentation includes using the total heterogeneous market for a product and dividing it into various sub-markets or segments, each of which tends to be homogeneous in all sizeable factors.[12] The procedure is done for two key applications: better allocation of the organization's finite methods and to better provide the greater diversified
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